Wix Design System
As Senior Product Designer at Wix, I developed and maintained the product design system used across teams, accelerating design shipping by 40%, and redesigned the checkout flow across multiple sub-products, improving conversion by 35%.
The scale problem
Wix is a large organization with many product teams shipping in parallel. At that scale, consistency and speed both suffer unless the system underneath is deliberate: every team re-deciding button states, menu behaviours, and alert patterns is time not spent on the product itself, and every divergence erodes the user's sense of one product.
What I owned
I developed and maintained the product design system used across teams: the color and type mapping, iconography, grid, and the full component range from buttons and menus to tooltips, lists, alerts, and notifications. In parallel, I led the redesign of the checkout flow, which spanned several sub-products.
A system as leverage
I treated the design system as leverage rather than documentation: components and patterns specified precisely enough to remove repeated decisions, so every team shipped faster and more consistently. Each component carries its states, connected behaviours, and min/max settings, the difference between a style guide and a system teams can actually build from.
Checkout at the moment of revenue
Checkout is where the business is decided, and at Wix it appeared across multiple sub-products with separate implementations. I redesigned the flow end to end, reworking the steps and states where conversion leaked and keeping the experience consistent wherever it appeared.
Shipping velocity
With the system in place, design shipping accelerated by 40% across teams. Repeated decisions disappeared into the components, reviews got shorter, and new surfaces composed from existing patterns instead of reinventing them.
Conversion
The redesigned checkout improved conversion by 35% across the sub-products it touched, at the scale of Wix's user base a measurable difference at the exact moment users become customers.