Liron Ross
Shaping ideas into 0‑1 experiences that fuel business growth. From strategy and validation to shipped products.
Usersnap pivot to 7-figure acquisition
Pre-revenue Atly to $3M ARR
35% checkout conversion lift
Helping transform a pre-revenue social mapping product into an AI-powered discovery platform generating $3M ARR. The role spans product direction, prioritisation, research, experimentation, UX and prototyping in close collaboration with founders, product and engineering.
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Led the discovery and validation behind Usersnap's company-wide pivot from bug tracking to customer feedback software. Research, a company design sprint, rapid prototyping and a new product model contributed to 500% MRR growth within six months. Usersnap was acquired by saas.group in 2023.
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Founded, designed and launched a mobile publishing product from zero. Typost reached 2,400 active users within months and won Crowd's Favourite at GSMA Mobile Asia Expo 2014.
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Rebuilt onboarding and the paywall around user intent. Ten paywall variations were A/B tested and the winner lifted conversion by 124%. Matching the flow to each ad campaign added a further 53%.
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Built the new feedback platform beside the legacy bug tracker, aimed at product managers, while about 1,000 paying customers kept working. MRR grew 500% in six months, and 80% of customers migrated by choice within 18 months.
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Built the product design system that helped Wix teams ship 40% faster. A redesign of the checkout experience across several products also increased conversion by 35%.
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Designed Atly's brand identity and the guidelines behind it: symbol, colour, a condensed and neutral type pairing, and a collage language that carries from app icon to out-of-home.
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Created brand guidelines built on one idea, make feedback matter: a cheerful, quirky, impactful and sincere voice, the happy-user logomark, one blue used sparingly, and a playful illustration language.
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Turned Luxembourg's national green-energy incentive programme into a clearer public service, connecting strategy, information architecture, identity and digital experience across online and physical touchpoints.
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Designed and built a Framer website template for photographers. The portfolio runs as one sideways track of covers and staggered galleries, driven by a CMS, with custom React code components for the scrolling, ruler, cursor and lightbox.
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Designed and built one page that repositions Atly from a consumer discovery app to a place-intelligence platform with a partner API. Positioning, brand expression, UX, copy and the production front end.
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Led a musician-focused web product from initial concept to a complete, launch-ready experience. The work combined discovery, product definition, interaction design and implementation constraints.
View case studyBefore deciding what to build, the problem, desired user behaviour, business outcome and success measures are clearly defined. This gives the team a shared basis for making decisions.
Prior to determining the development direction, it's essential to conduct thorough user research. This involves defining user personas, identifying market strategies, and recognizing opportunities and advantages. By establishing these elements, the team can align on a clear foundation for informed decision-making.
Small cross-functional teams work through iterative delivery: prioritising the highest-value opportunities, shipping in testable increments and using qualitative and quantitative evidence to decide what to improve, expand or stop.
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