Zurich, Switzerland
I design products at the intersection of design, code, and AI. My work has produced a 500% MRR jump, a seven-figure acquisition, and a $2.5M ARR product built from zero.
Complete product pivot and redesign: widening a bug tracker for QA teams and developers into the leading feedback platform for SaaS teams. MRR grew 500% within six months of relaunch, and Usersnap was acquired by saas.group in 2023.
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Currently Design Lead, helping guide the product through a major evolution: from a social discovery tool into a personalized mapping ecosystem powered by data, AI, and user taste.
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Developed and maintained the product design system that accelerated design shipping by 40% across teams, and redesigned the checkout flow across multiple sub-products, improving conversion by 35%.
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A musician website template for Wix, featuring a full-featured music player, tour dates, bio gallery, and contact form, designed as a complete, ready-to-use online presence for artists.
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Brand strategy, identity, and UI design for Luxembourg's national green energy incentive programme, driving citizen engagement across digital and physical mediums.
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Founded, designed, and launched a mobile typographic publishing tool. Won Crowd's Favourite at GSMA's Mobile Asia Expo 2014, with 2,400 active users within months of launch.
View projectProduct strategy → Product branding → UX design → AI-native prototyping → production grade frontend code.
Prototypes ship as working code, not just mockups. A prototype here is running software, which means design decisions get tested against reality instead of against a static frame.
An AI-native workflow runs the entire pipeline: Figma to Claude Code, custom tooling, agentic processes. When a project needs something that doesn't exist yet, the tool gets built.
A decade leading teams of two to three designers and working cross-functionally with founders, PMs, and engineers.
I design products where design, code, and AI meet, and I lead the teams that ship them.